Trap Star Daily News: Ludacris Hosts Sprite Step Off Docu-Series

Thursday, January 28, 2010

Ludacris Hosts Sprite Step Off Docu-Series

Ludacris Hosts Sprite Step Off Docu-Series
Thursday, January 28, 2010 2:04 PM
By Chris Richburg

The nationwide Sprite Step Off competition will be the focus of a new docu-series hosted by rapper/actor Ludacris.

The six-part series, titled Sprite Step Off, will follow six step teams from fraternities and sororities across the country as they prepare for the regional rounds of the Sprite Step Off competition while learning steps and beats as well as juggling round-the-clock rehearsals and family, friends and school demands.

Each team will compete for a chance to win one of two $100,000 scholarships at the event’s national final. The Sprite Step Off is regarded as the largest national step team competition in history as it celebrates the creativity and originality of the multicultural college experience through stepping, scholarship and service.

The combined prize pool of the Sprite-sponsored event amounts to $1.5 million in scholarships. In addition to the competition, the Sprite Step Off competition promotes a national program called the Sprite Step Off Challenge, an effort designed to inspire youth nationwide to help their communities by donating a collective total of 1.5 million hours of volunteerism and service between September 12, 2009 and September 12, 2010.

For Ludacris, the chance to showcase teams in the Step Off as well as the merits of stepping provides a win-win situation for viewers and step enthusiasts.

"I love that MTV2 and Sprite are giving a Step competition national exposure and introducing this creative dance form to an audience outside of the urban college landscape," the entertainer said about the half-hour series, which was shot on location at college campuses around the country. "The teams competing on the show are not only dedicated but diverse and will take Step competitions to a new level."

Fraternities and sororities featured on Sprite Step-Off include Kappa Alpha Psi Fraternity, Inc.; Alpha Phi Alpha Fraternity, Inc.; Phi Beta Sigma Fraternity, Inc.; Delta Sigma Theta Sorority, Inc.; Alpha Kappa Alpha Sorority, Inc.; and Zeta Tau Alpha.

“We are thrilled to be partnering with Sprite to bring these student performances to television as part of our new original series lineup for MTV2 and to provide a platform for the rich and historic tradition of college stepping," added Chris McCarthy, senior vice president of Strategic Development and Digital TV Networks, MTV.

The Sprite Step Off docu-series featuring Ludacris will premiere Sunday (Jan. 31) on MTV2.